Better performance. Stronger capability. Room to grow.
We believe better business performance starts with making the most of the people, technology, capital and resources already available. That means looking beyond individual problems to understand how the business works as a whole, identify where change will make a difference, and turn good decisions into lasting value.
The people behind Kinstone Co
You work directly with experienced people who understand the pressures of running a business. We listen carefully, give honest advice and take ownership of our work.
Co-Founder & Director, Strategy & Transformation
Stewart Lemalu
Stewart brings 15+ years of experience across commercial growth, business operations and technology, backed by an MBA from RMIT University. He works with business leaders to translate strategic priorities into practical change, aligning people, processes and technology to improve performance and support growth.
His experience spans business transformation, AI-enabled workflows and enterprise technology. At Kinstone Co, he connects strategy with hands-on delivery across transformation, data and AI, automation, systems integration and technology.
Focus areas
- Commercial growth & strategy
- Business operations
- Business transformation
- AI Adoption & Workflow Automation
- Data, AI & Cloud Platforms
- Strategic Partnerships & GTM
- System Integration & Automation
Selected experience
Stewart’s professional experience includes work with:
Governance & community
Stewart is also a Non-Executive Director at Meals on Wheels Central Coast, bringing a governance perspective shaped by accountability, risk and responsible decision-making.
His leadership and community contribution have also been recognised by the Australian Institute of Company Directors (AICD), reflecting his commitment to responsible leadership and community impact.
Co-Founder & Director, Data & AI
John Phung
John brings 15+ years of experience in data strategy, analytics and customer intelligence, building the data foundations that marketing and commercial teams rely on. He has worked with C-Suite clients such as Westpac, Samsung, Tourism Australia, KFC and Mitsubishi across financial services, consumer technology, tourism, food retail and automotive. In each, he established the data structures behind accurate reporting, measurement frameworks, audience segmentation and test and learn programs. That foundation supports dynamic creative, marketing optimisation and go-to-market strategy across CRM, owned and paid channels.
He takes a technology-agnostic approach, with experience across Google Cloud, Adobe Experience, Salesforce, Braze and a range of CRM, CDP and data enablement platforms. His focus is on choosing what fits a business’s operations, goals and customers, not what a vendor happens to sell.
Focus areas
- Data strategy
- Analytics
- Customer intelligence
- Measurement frameworks
- Audience segmentation
- Marketing optimisation
- Go-to-market strategy
Selected experience
Platform experience
Co-Founder & Director, Partnerships & Delivery
Nikita De Souza
Nikita brings over 10 years of experience across commercial growth, strategic partnerships and business development. Her career spans fintech, digital agencies and enterprise technology, where she has worked with businesses across APAC to develop new market opportunities, build strategic relationships and drive commercial growth. Her experience includes developing and scaling partner ecosystems, leading go-to-market initiatives and working with business leaders to align commercial strategies with customer needs. She brings a strong understanding of both the agency and technology landscape, with a focus on building partnerships that create long-term business value.
At Kinstone Co, Nikita leads partnership strategy and ecosystem development, connecting businesses with complementary expertise, strengthening strategic relationships and creating opportunities for collaborative growth.
Focus areas
- Strategic partnerships
- Business development
- Commercial growth
- Partner ecosystems
- Go-to-market initiatives
Sectors and regions
Digital Experience
Jose Luis Rodriguez Martinez
Jose brings extensive experience in UX/UI design, digital product strategy and enterprise technology, helping organisations translate complex business requirements into intuitive, user-centred digital experiences. His background spans financial services, fintech, healthcare, education, government and retail, with experience across organisations including Salesforce, Capgemini, ANZ and the NSW State Insurance Regulatory Authority.
His expertise covers end-to-end product design, customer journey mapping, user research, prototyping and the design of complex enterprise platforms. More recently, his work has included AI-powered experiences, intelligent automation, financial workflows and integrated digital portals, with a focus on simplifying processes and connecting user needs with business objectives.
At Kinstone Co, Jose brings a human-centred approach to digital transformation, helping shape digital products and experiences that make complex systems easier to use, improve how people interact with technology and support broader business goals. He works across strategy, design and technical delivery to ensure solutions are practical, purposeful and built around the people who use them.
Focus areas
- UX/UI design
- Digital product strategy
- Customer journey mapping
- User research
- Prototyping
- Enterprise platform design
Selected experience
Technical Director, Platforms & Technology
Sam Toohey
Sam Toohey brings more than a decade of experience across website and application development, enterprise solutions engineering and technical leadership. At Kinstone Co, he leads technical architecture, delivery quality and the translation of complex technology into practical business solutions.
His background includes five years in Solutions Engineering at WP Engine, experience as Creative Director of MiddleShelf Studios, and earlier roles in sales and property. This combination gives him a strong understanding of both the technical and commercial sides of a business, helping him connect technology decisions with real-world needs.
Sam also brings a distinctive people-centred perspective to technology. He holds a Bachelor of Social Science in Psychology, with a minor in justice studies, and works as a Behaviour Support Practitioner alongside his technical work. His experience in behavioural support and crisis support informs his approach to listening, problem-solving and designing solutions around the people who use them.
At Kinstone Co, Sam brings these perspectives together to help ensure technology is fit for purpose, solutions are built to last, and technical delivery supports the broader business strategy.
Focus areas
- Technical architecture
- Delivery quality
- Enterprise solutions engineering
- AI Implementation
Selected experience
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